Vehicle wraps can have an impact on a large quantity of people every time the vehicle is out and about. It is basically a mobile billboard that lasts 3-5 years or longer, and receives more impressions than a stationary billboard every minute of the day. In just one mile of driving, a vehicle wrap can garner up to 600 impressions.
Just one car or truck with a vehicle wrap can put a business on the map when seen by that many people in one day. For businesses with an entire fleet of wrapped vehicles the number of impressions possible is increased even more. Every traffic jam becomes an advertising opportunity.
Vehicle wraps have the lowest cost-per-impression rate compared to any other form of advertising media, for small, medium, and large-sized businesses. Say for example a vehicle wraps costs a business around $3,000 and is kept for 6 years. Here’s the breakdown of cost:
- $500 per year
- $41.65 per month
- $9.61 per week
- $1.37 per day
Along with low cost-per-impression, according to the Outdoor Advertising Association of America, vehicle wraps have these benefits:
- More than 95% of Americans are reached by media targeting vehicle drivers and passengers
- One vehicle wrap can generate between 30,000-70,000 impressions daily
- The average American has traveled 302 miles in the past week
- Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household
- 30% of mobile outdoor viewers base buying decisions on ads they see
- 29% say outdoor advertising caused them to visit a retail store within a week
- Vehicle wraps reach audiences of all ages, gender, backgrounds, income, professional, and families
Even when stationary, wrapped cars and trucks can be an advertising tool. Service companies who make house calls will be seen by neighbors who then might use the same company when they need that service. Or if the vehicle is parked at a store it can make an impression on people entering and leaving the store or just driving by.
Businesses like those in the service industry, food delivery, florists, and nearly any other business with a vehicle can benefit from vehicle wraps. Vehicle graphics are not just for cars and trucks. They can be installed on all different types of transportation including:
- Box Trucks
- Food Trucks
Types of Wraps
This is simple, plain lettering that usually lists the company’s name and contact information. It can be metallic, matte, neon, or reflective and any color imaginable. This basic vehicle graphic helps get the company name and contact information out for the public to see. Vinyl lettering is commonly seen on fleets of service vehicles or box trucks.
Partial or Spot Graphics
This type of vehicle graphic doesn’t cover the entire vehicle, but can be put in multiple areas such as on the doors or windows. Usually spot graphics include the company logo or a list of services the company offers. Just a powerful logo on a vehicle can make a lasting impression on other drivers or pedestrians.
Full Vehicle Graphics and Lettering
For those who really want to stand out, another option is to wrap the entire vehicle. This can include the windows too. This type of vehicle wrap often has eye-catching graphics along with text to grab attention and make a lasting impression.
Vehicle wraps can come in gloss, matte, brushed metal, and carbon fiber to fit any style or business brand. With these options, Infinity Signs NW can create almost any graphic design imaginable.
Vehicle Wrap Application
Vinyl wraps are applied over the vehicle’s paint. It’s a quick process that doesn’t require much downtime, unlike custom paint. Vehicle graphics can be removed at any time and will not damage the paint underneath. In fact, with a full vehicle wrap, the paint will resist fading from the sun, helping to retain the value of the vehicle.
No waxing is required for vehicle wraps, just simple washing. Hand washing the vehicle is recommended, but it can be taken through a brushless carwash as well. Stains can be removed by soaking with soapy water. If the stain is a little more stubborn, mix one part water with two parts isopropyl alcohol.
Wrap cleaning and care products can help with your look and long term finish to help eliminate dust, dirt, fingerprints and stains. The care products can help protect the finish to help maintain a brilliant shine. Besides helping with printed/laminated vinyl wraps, these products also help maintain color change, carbon fiber and chrome color change wraps.