Infinity Signs Newsletter March, 2019
What are Cabinet Signs?
Throughout the sign industry there are many different names that often refer to the same type of sign. A cabinet sign, also called a box sign or a wall sign, is a sign that is shaped like a box with an enclosure that contains electrical elements or components that add dimension. These signs are a great option for businesses in need of a sign that will last for years, and is incredibly accessible. While these signs can last a long time, they have the added benefit of being highly-customizable. The panels on the front and back are typically made from acrylic and can be changed as the messaging of your business changes.
For many customers the ability to change the sign text allows them to keep it looking fresh and clean, can keep up with a logo change, and can make it simple to add graphics that are seasonally relevant. Another great use for these signs is for landlords. If you own a business complex and need the ability to change the sign’s text based on who the current tenant is, then a cabinet sign is for you. By keeping the remainder of the sign – the mounting, framing, hardware, and electrical components – you can keep the cost to update the sign down to the bare minimum.
While the name “cabinet sign” may imply a square or rectangle shape, this is not necessarily the only option. We can make your cabinet sign in any shape you like to let you express the personality of your company. For most cabinet signs the text and graphics are printed on vinyl and then applied to the face of the acrylic. This means you can use the full size of the sign to express your messaging while not committing to anything as permanent as a traditional monument sign. Our design team can help you figure out the best way to maximize use of your sign space. Should you take advantage of all that space by adding lots of relevant information, or embrace the modern, minimalist look that many seem to prefer? We’ll help you lay out several options and make the best choice for your business.
A cabinet sign can use LED lights to illuminate your sign 24 hours a day and because of the removable panels, maintenance is a breeze. These signs can not only be any shape but also any size. If you need a large street sign – no problem, if you want a smaller storefront cabinet sign – no problem! Regardless of your marketing needs, a cabinet sign from Infinity Signs NW can get the job done.
Trade Show Signage
For many businesses trade shows are one of their biggest marketing expenses and making sure they get the signage right is critical to ensuring a return on this investment. There are thousands of details involved with the preparation for a tradeshow and at Infinity Signs NW we understand that designing and ordering your signs is just one of the thousand things on your to do list. Our team will gather the information we need from you and then handle everything from there. We can help you move this from a stressful “to do” to a beautifully completed “done”.
As you think about the overall look and feel of your booth there are a variety of different sign options to consider. Some of the most popular are retractable banners, pop-up displays, table runners, vinyl background walls, and large hanging banners. Our suppliers offer a wide variety of the latest styles available and Infinity Signs NW can help you select the best option for your situation. View the catalog of just one of our many suppliers here.
One important factor is that these items all look like they go together. It may be tempting to use your favorite piece or two from last year’s booth and add it in with the new items from this year, but you’ll likely end up with a cluttered booth that has no natural flow to it. A new set of trade show materials will guarantee that your messaging is consistent throughout the booth, and that your marketing is clear.
Infinity Signs NW has experience in everything from the very large hanging signs that mount above your booth, to the small table top signs. We’ve done it all and we’re here to help. It’s important that your booth convey professionalism and promote your brand. In order to make that happen you’ve got to highlight the features that make your business unique, clearly convey information, catch the attendees eye, and create a lasting impression on the buyer.
Some of the best options to do all of that include:
Signs & Banners – this might include banner stands, tension fabric displays, table-top signs, retractable banners, ceiling banners, and more. These items are the perfect place to use vivid graphics to make a powerful statement. Your company logo and slogan can be perfectly placed throughout the booth by utilizing a variety of these items.
Booth Necessities – think of items such as display systems, back walls, kiosks and counters, and more. Some of these are just the basic items necessary to properly display your marketing material, but others such as the back walls will determine the entire feel of your booth.
Booth Furniture – this could be a table & chairs, mini-fridge, flooring, television, and much more. Some of these items, such as the mini-fridge, are marketing opportunities as well if wrapped by the team at Infinity Signs NW.
The design of the marketing materials and signage within your tradeshow booth is one of the most important elements to determining the success of your show, choose a trusted partner with years of experience to work with you to get incredible results. Infinity Signs NW is that team!
New Business Signage
Are you planning to move your business to a new location or starting a new business this year? If so, you know how important it is to find ways to stand out from your competitors if you’re going to get your fair share of the market. So how do you do that? One really important way is through signage. Utilizing the best signage in the area will attract customers, convey information, and increase sales.
Each business location is unique and offers different opportunities to attract customers. First you need good exterior signage. You’ve got to let people know where you’re located and what products or services you offer. Monument signs and pylon signs are a great way to help people find your business on a busy street but electronic signs and halo signage on the building itself are another attractive way to help customers find your business. Having lighted exterior signage allows your business to be found both day and night to promote your business even when you may not be open.
Now that customers have located your business, you can use a variety of signage to let them know what the specials are, any incentives you’re currently offering, and products they may be interested in. In other words, give people a reason to come inside. Window graphics and A-frame sidewalk signs offer an excellent opportunity to easily promote your specials and grab the attention of passers-by.
Once the customer comes inside you have another chance to set the tone for your business and impact buying decisions. Whether you are creating a modern professional office space or a fun shopping experience, interior signage can really help in creating the desired atmosphere. Directional signs can make it easy for your customers to locate the items or services they need. Acrylic signage and vinyl wall graphics can be used to post your mission statement or company vision. Product signage and banners for specials can also be extremely powerful in increasing product sales.
With all these signage options, you will want to start with an overall signage plan so all your signage works together to promote your brand in a cohesive manner. Let the designers at Infinity Signs NW help you create the plan and the signage for optimal results. Be sure to start early to allow time for everything from city approval to production and installation.