Infinity Signs Newsletter
New Business Signage
If you decided that 2020 was your year and you were going to pursue your dreams with the opening of your new small business – congratulations! There is nothing more exciting, and overwhelming, then getting a new business off the ground. You’ve likely got an incredible idea or product and all kinds of ideas about who can benefit from it, but have you thought through your business signage. Think about more than just the big unveiling of your company name on the front of the building, you want to have a complete signage plan in place to back up that big moment.
Your Signage Really is a Major Decision
This is not the area of the budget to skimp on. You can go single ply with your toilet paper – but not the signage. While ordering something off the internet may seem like a great way to save a few bucks, consider that you’ll get what you pay for. That internet sign company is not invested in the success of your new business, but a local expert business signage solution provider is. This is one of your first decisions on who you’ll partner with when creating your company. You want to choose someone like Infinity Signs NW who will take the time to see the whole vision you have for your company, create marketing designs that integrate your messaging in multiple sign platforms, and will stay until the installation is complete. Choose a sign company that will be there when you cut the ribbon and have that big unveiling ceremony.
Signage is a Long-term Investment
As you would expect, quality signage is going to cost some money, but if done correctly it’s a one-time investment that lasts decades. It’s worth the price tag if you get a high quality product that still looks amazing in 2040. Compared to other marketing mediums there’s nothing that’s as cost effective when you look at the price per impression. You’re hitting customers’ at the most opportune time – when they’re passing your business. There aren’t many other marketing options that can lead to direct sales quite like exterior business signage.
This is Your Big Moment
You’ll never again get to have a “first grand opening” so make sure you do it right. It’s always amazing when a new business opens with minimal, or zero, signage in place yet. There’s no way to get that first impression back again. If you want to be seen as a serious business, than you have to look like one. This is one of the few times you’ll have where people are curious about what and who you are, make sure the impression you give is both positive and lasting by installing quality signage.
Keeping Your New Sign in Compliance
When you look at adding new indoor or outdoor signage your primary focus is likely to be on the visual appeal, the marketing message, and the company branding aspects but what many customers overlook is the local government requirements. One of the benefits of working with an experienced, professional sign company is the depth of knowledge that you get to draw from. Infinity Signs, NW has worked in virtually every municipality in the Boise area so we know, or know how to find out, what the rules and restrictions are for your area.
The majority of cities and towns will require a permit for your new sign. They all have their own set of ordinances governing everything from size and material type, to location and height. It’s extremely important that you be knowledgeable on all of these items before you get your new sign ordered and installed to avoid potentially having to take down that beautiful new sign.
Virtually every step of the signage process – design, installation, sizing, re-facing, replacing – will require permit approval. This can get messy if you’ve never done it before, which is where Infinity Signs, NW can step in. You have important things to focus on for the growth of your business, spending time researching the local ordinances for your sign doesn’t make the top 10.
Of course Infinity Signs, NW will do more than just handle the red tape. We’ve got years of experience designing effective, durable, and affordable signs. We can handle everything from repairing a damaged sign, completing preventative maintenance or energy efficient upgrades on an existing sign, or removal and replacement for new installations.
The research has shown that the majority of your customers live within a 5 mile radius of your business. This is great news! This means that if you design an eye-catching sign and inform the public about your company, they’re likely to become customers. For many businesses the people are there and the product is there but the most difficult part can be connecting the two. This is where having well designed signage can be absolutely critical to the success of your business. Don’t let another year go by without helping the community connect with your company. Contact Infinity Signs, NW to make the whole process from design, to permitting, to installation a breeze.
LED Lighting – Energy Efficient & Effective
As LED lights have grown in popularity over recent years, more and more businesses are getting on board with the idea of putting together an LED lighting layout. You may be scratching your head trying to figure out what this is or why it matters to you, but hang in there. It turns out that the lighting for your company is costing you a significant amount of money both in energy bills and maintenance costs. Swapping out to LED lights will reduce both, with a pay off on your investment in just 1-3 years, but there’s more to be gained by creating an LED lighting layout than just cost savings. How about targeting increased sales as well?
You can have the most beautiful signage in the world, but if no one can see it then it doesn’t really matter. Bring your signage out of the dark through the use of proper lighting. This is not limited to just lighting on outdoor signs either. Think wall sconces, recessed lighting, track lighting, display case lighting, and pendants. In order to really maximize the impact that lighting can have you’ve got to think of it from a big picture perspective. Look at your overall business or office space. Think about the feel that you’re trying to give the environment. Then play with different lighting ideas until you find one that works.
Your LED lighting layout should provide the best possible lighting on your signage of course, but in addition it should use lighting to highlight other areas of your business. Maybe this is wall sconces that draw attention to awards you’ve won, maybe its colored lights that create an ambiance in the room that makes customers relax and stay a while, or maybe you need to just provide effective lighting in darker corners of your facility. All of these should tie together in your overall lighting plan.
It can be very helpful to work with a sign company to integrate the lighting with the signage. You certainly want to illuminate actual business signs, but wall graphics and directional sign may benefit from well-placed lights as well. Your sign company also knows the power of utilizing color, dim vs bright lights, and other lighting features such as back lighting. Put all of that knowledge to work for your company and reduce your energy bill by 50% or more, while increasing sales.